Sparkling Hard Seltzers
Packaging Design
Mandate
Marchés Publics de Montréal (MPM) is a group of five produce markets located in the heart of Montreal that are known for their local freshness. My task for this project was to create a unique strawberry seltzer packaging that reflected the market’s values and beliefs.
Approach
I really wanted to push the boundaries of the typical seltzer so I embraced this challenge by moving away from generic skinny cans. Since the MPM is a local hub for freshness, my intention was to give the seltzers an organic twist by using old school beer bottles. Through the use of simple typography and vibrant colors, the packaging stays true to contemporary design.
Outcome
I am super happy with my efforts in this project since it allowed me to think outside of generic seltzer designs which makes the packaging design unique. Through carefully crafted design, I’ve invited consumers to be part of MPM’s journey, encouraging a deeper connection with the brand.
