Cafetiera
Logotype & Branding Design
Mandate
Cafetiera is a local coffee shop located in the heart of downtown Montreal. My task for this project was to create a playful logo and branding proposal that reflects Cafetiera’s brand values while standing out in today’s saturated coffee shop market.
Approach
My intention was to design a branding identity that was unique but still had characteristics of a coffee shop identity. I did this by focusing on the custom typography of the logo. The brown circle at the heart of the logo represents an aerial view of a coffee cup, while the bubbly typography symbolizes creamy coffee froth, spelling out “Cafetiera.” This design choice aimed to evoke a sense of warmth and familiarity while maintaining a modern edge.
Outcome
I am happy with the results of this project. The Cafetiera logo serves as a versatile branding element across various materials. I am satisfied with the outcome since it not only distinguishes the brand from competitors but also resonates deeply with customers, carrying a sense of connection in the coffee community.
